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Overview

A Dashboard is an interactive method to present your project statistics for the following metrics:

  • common economic metrics:

    • CPC indicates an average amount you earn each time a user clicks on your ad, banner or link;

    • CPL is an average lead cost used to measure advertising costs;

    • ROI is a metric that indicates the returnability of investment. ROI can be applied both to a whole business and a marketing channel;

  • Roistat metrics:

    • Average revenue is the ratio of Revenue to Leads;

    • Leads are the visitors who left their contact information or contacted the manager by themselves;

    • Leads conversion is the ratio of Leads to Visits;

    • Revenue is the amount obtained from the deals that have status “Paid”;

    • Sales are the visitors who paid for their orders; the corresponding deal status is “Paid”;

    • Sales conversion is the ratio of Sales to Leads;

    • Visits are unique website visitors.

A Dashboard lets you quickly view many metrics at once, so you can monitor trend data of your projects.

Metrics values are loaded from Analytics and updated automatically when a Dashboard opens.

Navigation

To access a Dashboard for a project, open the Projects list and click the ("Dashboard") button... :

… or click the Dashboard page in a project navigation panel:

About Dashboard

A Dashboard is made up of widgets that show quick-and-easy reports in a single view.

Metrics history

At the top of the Dashboard, you can view history widgets for the following metrics:

  • Visits;

  • Leads;

  • Sales;

  • Revenue.

Each widget shows:

  • Today  the value of a metric for the current day only;

  • For last 30 days  the value of a metric for last 30 days;

  • Daily average  the average value of a metric for last 30 days;

A timeline graph presents metric dynamics for last 30 days. Just hover over a graph to view details:

Top channels over 2 weeks

The timeline graph in the bottom left corner of the page depicts ad channels’ historical data over last 2 weeks.

The graph shows dynamics for the following metrics:

  • Visits;

  • Leads;

  • Sales;

  • Revenue;

  • Cost;

To view one-metric timeline graph, click the corresponding button above the graph (it will turn blue then):

All the project marketing channels are included into the chart.

The timeline graph shows 6 trend lines maximum:

  • 5 coloured lines correspond to 5 top marketing channels which are listed below the graph;

  • the 6th line corresponds to "minor" channels which are marked as "Other".

Lines' and channels' colours coincide.

E.g. in the graph above, the blue line reflects the pageview dynamics for Yandex.Direct, the black line for Google.Adwords, the green one for SEO, the orange one for Yandex.Market, the purple one for VKontakte, and the pink one for Other.


The graph shows the days on the X axis and metric values on the Y axis. Visitsleads and sales are measured in units, while revenue and cost are measured in rubles.

 

To focus on a specific trend, you can switch off other lines in the graph. By default, the widget shows all trend lines.

E.g. you wish to view dynamics for Yandex.DirectGoogle.Adwords and Yandex.Market. To do this, generate the overall leads report by clicking the Leads button and switch off the lines for SEOVKontakte and Other by clicking the corresponding channel buttons below the graph:

Just hover over a graph to track the dynamics:

Table

The table displays 2-week statistics on 7 metrics as follows:

  • CPC;

  • CPL;

  • Sales conversion;

  • CPO;

  • Average revenue;

  • ROI.

Each metric is dimensioned by its current value, yesterday-current subtraction value, and average value for last 30 days. A bar graph for each metric is a great tool to summarize and visualize all presented data.

E.g. sales conversion is 12% today; it is 12% less than yesterday; an average 30 day value has been calculated as 14%.

Mouse over a bar graph to see the specific metric values over 2 weeks. E.g. sales conversion was 12.5% 14 days ago.


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